Augment Reality (“AR”) has become a reality with development of software tools, hardware and wide adoption by user and some of the industries. It has the potential to be ubiquitous in almost all verticals.
AR – Industrial Maintenance
The development of Augmented Reality Technology to assist industries with precise site or field information in real-time is helpful. For instance, a project manager in dangerous construction sites can safely and virtually view and monitor work progress through AR. With AR, user can point a camera to on-site piece of equipment, and then match it to the digital map of the plant and verify that the equipment is in the designated location. This frees the staff from cumbersome paper layout plans and also provides the operators with virtual reality contextual information. By superposition of equipment in any environment, management can make timely decisions about safety, layout, and feasibility.
Facilitating Education and Training
For better comprehension, it is important for students to see a scene or an experiment performed. The cost of an equipment or a scene is expensive and impractical. With AR, it is fairly easy to set up the scene or the experiment. This is a great visual aid that helps student comprehend complex concepts.
The curriculum can be individualized for each student. They can engage with the material better and can provide better opportunity to discover on their own.
This technology is able to promote ‘active’ training, both in the psychological and physical sense. It encourages the users to take on diverse thinking perspectives, which should prepare them better for their other day-to-day activities.
For the company, the results are faster, more relevant and more cost effective in many ways than training based on documentation and lab practices. AR clearly enhances learning and training. And AR also helps in training where people have to work in extremely dangerous situations or equipment that is expensive.
AR – Tourism and Location-Based Services
Let’s for instance imagine that while traveling you are curious about and ancient site and it’s 8pm and the historical site is closed. Nothing is lost for you can point your smartphone camera towards the site and the history in 3D spanning centuries will appear in front of you.
You are not sure what exhibition a museum is running, just take a snap-shot and you will be taken for a virtual Augmented Reality preview before choosing to step in.
You have lost your friends in the crowd – you do not have to worry. Just sending your geolocation will enable them to find you easily, highlighting direction on-screen with 3D virtual objects.
AR – Brand Marketers
Mobile is where AR is mostly likely to go mainstream. Mobile with AR provides opportunity to brands to reach targeted consumers. It can probably spur undecided buyers to a brand with elegant AR and key differentiation, and hopefully also a good product.
AR represents a pioneering approach to location-based marketing. Marketers can combine the visual impact of Augmented Reality and location based services to deliver any type of promotional virtual information. These can either be prompted by the user’s search or triggered when the Smartphone camera points are a specific location. The list of possibilities ranges from points of interest useful information, commercial activities advertising and user rewards in the form of virtual guides, social media games, couponing and loyalty programs.
AR – Reduce Returns with Virtual Fitting Rooms
Augmented Reality based virtual try-on solution enables shopping directly at home or on the go and boosts conversion while reducing product returns. Just imagine that you are shopping for an item on an internet site offering the possibility to actually wear the model you have chosen, to check which color suits you best and to purchase it all from the comfort of your home or whilst chatting with your friends during your lunch break. Virtual dressing-rooms are now available with the use of Augmented Reality and a device web cam such as a pc, Smartphone or tablets. The system automatically detects relevant points on the body and accordingly aligns items ranging from clothes, shoes, glasses, jewelry or watches to produce a fit in 3D view on the device screen. The person is able to to see different angles and change the color or the model. Many items can be tried on, it is fun, it is simple If the final choice is difficult, one can enlist the help of friends to choose the product for you by posting the picture with new clothes or accessories on a social network.
AR has made online purchases easier. One of the deterrents to online shopping was the concern that consumers could not fully identify themselves with the product. With AR they can try products and enlist their friends help.
There are many other solutions that can be built in any vertical. The list above is a small sample. Moogilu can help you with building solutions in Education, Health, LBS, Brand Engagement, Training, etc.
Moogilu AR Solutions
Moogilu will work with brand marketers and agencies to build custom AR solutions for the following:
- Trade Shows
- Live Events
- Advertising Campaigns
Moogilu services include – 3D Modeling, software integration, AR effects, animation, branding specification, navigation, user interface, and game development.
Moogilu can also help build custom solutions for verticals like Real Estate, Education, and Healthcare.